About Us | GameTrends

Our Story

GameTrends began in 2020 as a passion project between three gaming enthusiasts who met at the University of Sydney. What started as a small Discord server discussing game reviews quickly evolved into a dedicated blog as our community grew.

By 2022, we had established ourselves as a respected voice in Australia's gaming community, covering major releases and industry events across the country. Our commitment to thoughtful analysis and honest reviews resonated with readers seeking authentic perspectives.

In 2023, we secured our first round of funding, allowing us to expand into a full-fledged online journal with a dedicated office in Sydney's creative district. We built a team of talented writers, designers, and tech specialists who shared our vision for creating content that celebrates gaming culture.

Today, GameTrends reaches over 250,000 readers monthly across Australia and New Zealand. We remain committed to our founding principles of editorial integrity, community engagement, and a genuine love for games.

GameTrends founders at their first gaming convention

Our Mission & Values

Mission

At GameTrends, our mission is to provide Australian gamers with insightful, honest, and accessible coverage of the gaming industry. We aim to create a platform where gaming is treated with the cultural significance it deserves, celebrating its artistry, innovation, and community impact.

Editorial Integrity

We maintain strict editorial independence, ensuring our content remains free from external influence. Our reviews and analyses are honest, transparent, and always prioritize reader interests.

Inclusivity

We believe gaming is for everyone. We actively promote diverse voices within gaming culture and cover games across all genres, platforms, and accessibility levels.

Community Focus

Our readers are at the heart of everything we do. We actively engage with the Australian gaming community through events, workshops, and open dialogue.

Innovation

We embrace new technologies, storytelling methods, and media formats to deliver content that evolves alongside the dynamic gaming landscape.

Meet Our Team

Sarah Mitchell

Editor in Chief

With over 15 years in gaming journalism, Sarah brings extensive experience from her previous roles at major gaming publications. She holds a Master's degree in Digital Media from RMIT and has been a featured speaker at PAX Australia and Games Connect Asia Pacific.

Sarah oversees all editorial operations and has been instrumental in establishing GameTrends' distinctive voice and ethical guidelines.

James Wong

Technical Director

James joined GameTrends after five years as a systems architect at a leading Australian tech firm. He graduated from the University of Melbourne with a Computer Science degree and brings deep technical expertise to our platform.

James manages our website infrastructure, leads our digital experience initiatives, and conducts in-depth technical analyses of gaming hardware.

Olivia Patel

Community Manager

Olivia's background in social media management and event coordination made her the perfect choice to lead our community engagement efforts. A lifelong gamer with particular expertise in MMORPGs, she graduated from Macquarie University with a degree in Communications.

Olivia manages our social platforms, coordinates live events, and ensures that reader voices are represented in our editorial planning.

Marcus Tran

Senior Gaming Analyst

Marcus brings a unique perspective from his previous career as a competitive esports player and coach. With a degree in Game Design from SAE Institute Sydney, he combines practical gaming experience with analytical insight.

Marcus specializes in in-depth game analysis, industry trend forecasting, and competitive gaming coverage across Australia and beyond.

Our Achievements

🏆

Australian Digital Media Awards 2024

Winner of "Best Gaming Publication" and "Innovation in Digital Storytelling" categories
👥

250,000+ Monthly Active Readers

Growing community spanning all states and territories across Australia and New Zealand
🔍

Over 500 In-Depth Game Reviews

Comprehensive coverage across all platforms, genres and developer scales
🎮

Official Media Partner

For PAX Australia, Game Connect Asia Pacific, and Australian Game Developer Awards
📊

Industry-Leading Analysis

Our market reports have been cited by major publishers and investment firms

GameTrends team accepting award at digital media ceremony

What People Say About Us

★★★★★

"GameTrends has become my go-to source for thoughtful game analysis. Their coverage goes beyond simple reviews to examine cultural impacts and industry trends. The team's passion for gaming shines through in every article, and their community events have connected me with fellow enthusiasts across Sydney."

David Cooper

Game Developer, Brisbane

★★★★★

"As a small indie studio, we've appreciated GameTrends' commitment to covering games of all scales. Their feature on our debut release significantly boosted our visibility in the Australian market. The team took time to understand our creative vision and communicated it beautifully to their audience. Their support of the local development scene is invaluable."

Emma Lawson

Creative Director, Koala Games

★★★★★

"GameTrends consistently delivers the most comprehensive coverage of esports in Australia. Their tournament breakdowns and player profiles have helped elevate our competitive scene. What sets them apart is their understanding of gaming as both entertainment and sport - they capture the excitement while explaining strategic nuances for newcomers."